Are you really a media company? Gary Vaynerchuk has been saying for sometime that in the age of social media every business on the planet is now a media company. If you are trying to build a career in Perth is this still true? And in the light of his 2009 book Crush It, is Perth a place you can become successful by becoming an influencer in your industry?
Gary Vee’s strength is a deep knowledge and skill set in social media strategy and content marketing. He thinks this is of seminal importance not just for business people but for anyone working today. The need for a back plan as the number of casual & contract jobs grow, and the gig economy continues to expand can be met with a personal brand in Gary’s view.
Maybe the network you depend on to communicate your reputation is not a personal brand you promote social media network. Not yet anyway. The question Gary’s 2018 book Crushing It raises is how long will that last? Will you need to become a content marketer to future-proof your income over the next 10 years? I think the answer right now is probably, and by the time COVID is done with us almost certainly. So you need to look at Crushing It. This book can be used to inform your networking strategy for the next 2 – 3 years.
Gary is a USA businessman and social media celebrity. He inhabits the world where a couple of teenagers posting soccer tricks on everybody’s favourite video search engine will soon be earning more than Ronaldo. His primary mission is to let people know how to take advantage of the huge opportunity we have right now, as the internet and smartphone become central utilities in our society. He is also intent on motivating wannabe entrepreneurs to stop complaining, and get on with doing things to build their businesses. Unfortunately, the latter results in tonnes of content on each of his platforms. To his credit, Gary repeatedly tells those aspiring business owners, “You need to stop consuming dumb content — including mine — and start producing.”
I do not advocate the wholesale adoption of Gary Vee’s prescription for successful and satisfying work, or self-promotion. After all, brands as well regarded as Monocle still doesn’t have an Insta account. What I do suggest, is that even if you aren’t going to go all in on Tik Tok, Insta or Snap, Crushing It can still help you strategize the way you are going to communicate and grow your reputation in non-social media networks. It might also help you recognise opportunities on some of the social platforms that could help you generate income in coming years.
A particular resonance of Gary’s message is his continual reinforcement of the need to focus on your strengths. The path of social media content marketing is a gruelling one. You have to start with something you are strong in because it takes real effort to develop and distribute content at scale. In Gary’s opinion, if you don’t start with your strengths you simply will not be competitive enough to succeed.
Furthermore, it seems if long intense efforts are not focused on strengths, those efforts can harm your health. This is another reason developing self-awareness with the Clifton StrengthsFinder® is so advantageous. It will also help you identify those areas where you simply must have a partner or collaborator to ensure your optimal success.
So read Gary’s book and ask yourself, how does this help me think about staying in business or employed for the next 3 – 7 years? Many people, from the World Economic Forum to a founder of Seek.com, see massive under-employment coming in the years ahead. Driven by the technology of the fourth industrial revolution, jobs are going to disappear from many sectors including customer service and administration in finance, and many other industries. In previous revolutions, that has merely been a harbinger for entirely new jobs. The people thinking about the coming changes seem less confident of that outcome this time around.
Maximising control over how you earn your living is going to occupy more of your mind in the next 3-7 years. Crushing It: how great entrepreneurs build their business and influence – and how you can, too is one resource that can help you in that endeavour.